The future of E-paper material technology

There are several different categories of e-paper technology in the market. Modules and terminals are constantly trying to use new e-paper technology to diversify product terminals.

What kind of impact will it have on EINK's electrophoresis technology from the perspective of technological competition? How will electrophoresis technology continue to remain competitive in the future?

If we talk about the impact, it should be positive. Many technologies competing at the same time can promote the continuous iteration of technology, so that EINK's research and

development will have non-stop running power, so that the product can move in a better and more excellent direction.

Diversified technology competition can realize the meaning of paperless e-paper. Comparing technologies and enhancing internal competitiveness is the meaning of EINK's electronic paper today.

The essence of EINK is a material technology company. We hope to continuously find better materials and technologies to realize the "green business" we have always insisted on.

After more terminal giant brands enter the e-paper industry, will it help the application expansion of the e-paper terminal market? In past cooperation, terminal brand manufacturers usually pay

more attention to issues such as supply chain dominance, bargaining power, and consideration of supply security. Have these issues encountered challenges that EINK has not encountered before

in its cooperation with it? When cooperating with giants to develop the e-paper market, will EINK's dominant position be affected at the level of cooperation?

In fact, EINK has always been open in terms of cooperation. EINK hopes to see more and more diverse e-paper terminal applications emerging, so terminal brands continue to join in,

and it is a good thing to continuously develop new applications for e-paper. Different terminals can reach different Users, so that different users can give feedback on the quality of E-paper,

and then give feedback to EINK through these brands, so that we can continuously improve product experience and make better products. This is the true sense of the virtuous circle.

In terms of terminal brand cooperation, from my personal point of view, what I see is everyone's persistence in technology and consistent efforts to develop good products.

What EINK should do is to make our customers, customers' customers trust EINK, supply Chain cooperation can be a win-win situation.

The majority of consumer groups’ cognition of e-paper is still at the level of “ink screen”, and there is still asymmetry in cognition of e-paper technology and EINK itself.

From the perspective of the market, is there a need for cross-border market education? or participate in the spread of the universality of e-paper technology?

The electronic ink screen is because most of the previous products are black and white, so the user is right to call it this way, but this is only an initial product. In the early stage,

the product must be made, so the price tag has become an early product of electronic paper. The price tag market The development of E-paper also proves that the market needs

technologies such as electronic paper.

If we talk about the perception of end users, EINK hopes that brand manufacturers will educate the market based on the functions of their own products and realize the spread of e-paper

products in the true sense. Instead of comparing LCD or OLED products, replacing paper is the way to go. The mission of electronic paper technology is not to let everyone add another screen product.

From the perspective of market development, there are still many things to do, such as thinner and more flexible products, which are easy to write, look good, easy to operate, portable, etc.

like paper. Judging from the current products in the market, electronic paper advertising boards are a good direction. Advertisements must present a high-end, but not dazzling effect.

This is the advantage of electronic paper products.

In addition, overseas markets now attach great importance to industries or companies with "green" genes, and the energy structure also determines that low-power and power-saving products will have the first opportunity.