Kindle born in the wrong era? The global electronic paper market size reaches 4.7 billion

On September 19, the consulting agency TrendForce mentioned in the latest market report that the global electronic paper market has performed well this year, and the market size is expected to reach 4.7 billion US dollars. It is reported that the current e-paper market has achieved a 48% share growth and is expected to usher in a new peak in 2026.

As the earliest category involving environmental protection topics in the consumer electronics market, e-paper displays have become more and more popular in the past few years, especially in the commercial and office fields, low-power and reusable ink screen products , can reduce waste of resources for enterprises. I have to say that when it comes to the ink screen, the Kindle launched by Amazon will still be the most profound product in the minds of most consumers. Although it has been ridiculed as "instant noodle cover" all the year round, it does provide fresh ideas for early smart readers. Thoughts and ideas. But unfortunately, the Kindle failed to catch up with the heyday of the electronic paper market.

Of course, the most popular areas in the current e-paper market are from the commercial field, such as the emerging electronic labels of the Internet of Things, warehouse display and transportation display, etc. Since these information need to be displayed all year round, but the update speed is not fast, and the ink screen The screen material with low refresh and low power consumption has become the most popular display device in this field. Ink screen products have actually quietly entered our lives, just like many supermarkets have enabled ink screen labels as commodity display labels, which can reduce label paper to a certain extent, and do not need to spend a lot of manpower to manually replace labels, saving Various resources including manpower and materials.

However, the rapid rise in demand for electronic paper devices in the consumer sector is still due to technological updates. In the past, the black and white ink screen had almost no more uses other than reading, especially like the original Kindle did not even have a backlight display and brightness adjustment, which means that users need to "turn on the light" to read on an electronic device. Such a design is considered very stupid by many consumers. With the advancement of technology, color display, higher refresh rate and multi-level brightness adjustment have become standard for such devices. In addition to readers, ink screen tablets, ink screen mobile phones, etc. are already close to "normal use". ” is naturally more popular with consumers.

Although ink screen devices have become very popular, manufacturers in various fields such as Hisense, Huawei, and E-books are trying to set foot in this field, but for most consumers, the use of such devices is still somewhat limited. In particular, the first demand for most users to buy a tablet computer is audio-visual entertainment, and the ink screen device cannot complete this task well.